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Why Alphabet might acquire HubSpot: Data, data and more data
If Alphabet were to buy HubSpot, it would come with a hefty price when interest rates are high. Experts discuss what HubSpot assets might interest Google's parent company most.
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AWS, Google release contact center GenAI tools
AWS releases contact center workforce management features and post-call summaries powered by GenAI; Google previews its own for Contact Center AI Platform.
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How to find the customer journey moments of truth
A moment of truth can turn a potentially positive experience into a negative one, and vice versa. Understanding moments of truth requires a complete knowledge of the customer journey.
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IT leaders curb GenAI enthusiasm at Enterprise Connect
IT leaders at Enterprise Connect expressed enthusiasm for GenAI experimentation in customer experience as well as circumspection that vendors should take on board.
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Marketing & Sales News
Why Alphabet might acquire HubSpot: Data, data and more data
If Alphabet were to buy HubSpot, it would come with a hefty price when interest rates are high. Experts discuss what HubSpot assets might interest Google's parent company most.
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E-Commerce News
SAP's Mirakl integration improves B2B e-commerce experience
Mirakl's platform lets B2B e-commerce companies create an online shopping experience that is more like B2C -- easier to configure, with a simpler interface for the end user.
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Customer Service & Contact Center News
AWS, Google release contact center GenAI tools
AWS releases contact center workforce management features and post-call summaries powered by GenAI; Google previews its own for Contact Center AI Platform.
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Customer Experience Management Manage
How to find the customer journey moments of truth
A moment of truth can turn a potentially positive experience into a negative one, and vice versa. Understanding moments of truth requires a complete knowledge of the customer journey.
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Customer Data Management News
What's next for Salesforce Einstein AI and Data Cloud
What's next for Salesforce as it builds Data Cloud and integrates it with Einstein AI? EVP and GM of both, Rahul Auradkar, explains what to expect.
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CRM Tools & Strategy News
Salesforce users empowered to build no-code Einstein Copilots
Salesforce admins and developers can build custom generative AI assistants for workflows across the platform for sales, service, marketing and e-commerce.
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IT leaders curb GenAI enthusiasm at Enterprise Connect
IT leaders at Enterprise Connect expressed enthusiasm for GenAI experimentation in customer experience as well as circumspection that vendors should take on board.
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How AI is transforming the BPO industry and contact centers
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Salesforce TDX reveals how consumer and enterprise AI differ
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How to find the customer journey moments of truth
A moment of truth can turn a potentially positive experience into a negative one, and vice versa. Understanding moments of truth requires a complete knowledge of the customer journey.
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6 real-life examples of effective diversity marketing
Inclusive marketing can take many forms but always requires authenticity. Explore these real-life examples from companies like Breezit, LLYC and Stallion Express.
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6 benefits of omnichannel marketing
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10 marketing trends to watch for in 2024
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Field service management software vendors to know in 2024
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How to create a diversity and inclusion marketing strategy
Diversity marketing helps organizations attract new customers, but to implement a strategy, marketers need an internal D&I initiative and to learn about their audience.
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10 marketing trends to watch for in 2024
Marketers in 2024 must embrace AI, voice search, chatbots, personalized marketing, video, social commerce, influencers, VR, sustainability and big data for a competitive edge.
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How to get started with marketing automation for SMBs
Marketing automation can help SMBs, which may lack marketing budgets and resources. With certain processes automated, an SMB's marketing team can spend more time creating.
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Marketing and sales
Why Alphabet might acquire HubSpot: Data, data and more data
If Alphabet were to buy HubSpot, it would come with a hefty price when interest rates are high. Experts discuss what HubSpot assets might interest Google's parent company most.
-
Customer service and contact center
AWS, Google release contact center GenAI tools
AWS releases contact center workforce management features and post-call summaries powered by GenAI; Google previews its own for Contact Center AI Platform.
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Customer service and contact center
Talkdesk releases on-prem AI contact center automation suite
Contact center as a service users have a leg up on generative AI integrations because of the nature of cloud infrastructure, but on-premises customer service will get theirs.