Be where more tech buyers search

Better targeting puts your brand in front of the right people specifically when they’re looking for you. That’s what TechTarget’s hyper-specific audiences are all about. With us, you will be in front of more technology buyers when they’re actively researching solutions. You’re better able to focus on contextually-relevant placements that drive the active consideration you seek.

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TechTarget’s hyper-specific audiences sites
Contextually-aligned banners
Contextually-aligned banners

Engage real buyers when it matters

You want to be present and available when a buyer needs the solutions you offer. With TechTarget, you can, by directly aligning to content that solves business problems. That’s how to really matter. Our contextually-aligned banners engage more tech buyers when they’re actively receptive to you.

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Targeting Healthcare technology buyers?
Talk to an expert about Xtelligent Healthcare marketing solutions.

Custom content lead generation

Own maximum share of voice (SOV)

From the moment a search begins, you can be present throughout the buyer’s journey. By controlling the top keywords and leveraging best-in-class destination content, TechTarget’s Brand Takeover sponsorships powerfully position your brand.

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Maximum Share of Voice
More powerful channels beyond advertising and unique ad distribution capabilities
More powerful channels beyond advertising and unique ad distribution capabilities

More powerful channels

Beyond advertising and unique ad distribution capabilities, BrightTALK® by TechTarget opens an entire world of deep awareness and consideration driven by the video-based programming more audiences now prefer.

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1st-party data-driven ABM

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You want to target the right accounts and only the right people within them. You’re worried about waste and negative impact from out-of-control automation. As the leading 1st-party tech publisher on the web, our uniquely precise opt-in prospect level intent can solve these problems. TechTarget ABM solutions will work harder for you – you’ll align better with Sales, convert more and worry a lot less.

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Measurable ROI

Measurable ROI

More measurable ROI

TechTarget can automatically balance advertising and demand generation for you. Not just to the right accounts, but to the right people. Learn how real opt-in intent data fuels our integrated approaches. With real opt-in level intent data, we’ll build an integrated approach tailored to deliver more to your pipeline and bottom line.

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Brand Awareness resources

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Data-Driven Display

Targeted advertising solutions reaching the Web’s most active B2B tech buyers.

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